Malay.Sherasia.com

Digital Marketing Expert in Toronto Canada

Malay Sherasia is a Digital Marketing Expert & Data Analyst in Toronto, Canada

A Certified Digital Marketing and Management Professional with over 8 Years of Experience in the areas of:

  • Search Engine Optimization (SEO)
    • Keyword Research using Tools like:
      • MOZ Pro
      • SEMrush
      • Google Search Console/Google Trends
    • On-Page SEO
    • Off-Page SEO
    • Technical SEO
    • Conversion Rate Optimization (CRO)
    • Local SEO
      • Directory Listing
        • NAP Citations (Name, Address, Phone number)
      • Reputation Management
      • Structured Data Markup (Schema)
  • Social Media Management (SMM)
    • Paid Social Media Campaigns for:
      • Facebook
      • Instagram
      • Snapchat
      • Pinterest
  • Search Engine Marketing (SEM) (Pay-Per-Click Ads)
    • Google Display/Search/Performance-Max/Local Campaigns
    • YouTube Ads
    • Waze Map Ads
  • Data Analysis using:
    • Google Analytics (GA4)
    • Adobe Analytics
  • Data Visualization using:
    • Google Looker Studio
    • Amazon QuickSight
    • Tableau
    • PowerBi
  • Tagging & Implementation using:
    • Google Tag Manager/JavaScript
  • Product Development (Ajile/Waterfall) & Project Management using:
    • Jira/Confluence/Trello
    • Workfront

An individual who has a great passion and expertise in the field of Digital Marketing & Advertisement, with a focus on Data Analytics, Content Marketing, Search Engine Optimization, Digital Journey Optimization, Product Development & Delivery, Cloud Computing, and a desire to work on Challenging Projects with a perfect combination of Responsibility and Freedom.

A professional who can think out of the box and is able to translate thought processes into actions and actions into results. Great ability to understand Data and create a meaningful Business case using custom dashboards on Data Visualization tools like Google Looker Studio (Data Studio), Power Bi, Tableau, or Adobe Analytics.

Qualification

  • Over 8 years of experience in full-cycle digital marketing with a full-time MBA in Marketing from a reputed University.
  • Certified MOZ Pro (SEO Essential Certification), Google Adwords, Google Analytics (GAIQ), and Online Marketing Fundamentals-Google professional. 
  • Effective communication, interpersonal, and relationship-building skills with the ability to work in a culturally diverse environment.
  • Solid team player with the ability to work independently meeting several deadlines in a row utilizing Agile Methodology and various Project Management Tools like Jira (Confluence), Adobe Workfront, Planview (Leankit) Kanban Software.  
  • Strong decision-making, problem-solving, conflict resolution, and time management skills.
  • Astounding leadership and motivational skills to work with various stakeholders at different levels of management.

Competencies

  • Strong SEO fundamentals backed by Data Analytics. 
  • Expertise in Keyword Research using a variety of tools like SEMRush, Keyword Planner, Google Trends, and technical SEO analysis tools like SiteImprove, Moz Pro, Screaming Frog, Google Search Console, and Yoast for WordPress to name a few.
  • Implementation of AMP (Accelerated Mobile Pages), GZip, CDN, and Structured Data for SEO optimization.
  • Ability to create Indulging and interactive Social Media Content that resonates with the audience and increases engagement. 
  • Skills to optimize PPC Campaigns using various strategies and techniques with a proven track record. 
  • In-depth experience in Corporate and Retail Branding with a track record of successful Corporate Launch of a cloud-based ERP Software (SAAS Product).
  • Ability to transform Ideas into Action with implementation, timely follow-up, and periodic review. 
  • Hands-on experience using Adobe Photoshop & Coreldraw for developing Ad-creatives.